Green Ox Market Analysis

Introduction In this report, we analyze the data presented in the colouring Ox case, with a view to determining a selling system for Palmer Jackson, Inc. The time is fall of 2003; the data presented is with reference to this, if not explicitly stated otherwise. All market research data has been provided by Marketing Studies, Inc. Other noticeed data has been taken from the case. data from whatsoever other sources is explicitly identified. Attribute/Benefit digest As per consumer research, the next is the list of perceived key attributes and benefits of sports drinks, ve attemptable juices and antioxidant pills: AttributesBenefitsRemarks Sports drinks-Contains electrolytes. -Comes in legion(predicate) flavors. -Not carbonated. Easy to ingest and digest. -Easy to carry to the gym and playing notation of merchandise/court.-Helps restore hydration. - Makes them feel like an athlete. Older quite a little pick a self-perception of being athletic. V7-Contains veg etables. -Looks like tomato juice. - Contains native antioxidants.-Cancer prevention. -Good for overall health.- V7 drinkers found health a primary benefit. -Ideals-oriented spate mentioned antioxidants as a benefit and were more likely to mention it as a primary benefit of V7. Antioxidant pills-Contains antioxidants. -Cancer prevention. -Good for overall health.

We get hold that well-nigh of the above attributes and benefits can be addressed by Green Ox in its present form. This fact, coupled with the following, allow its intro into the market: 1.Antioxidants benefits: Benefits include anti-aging properties like maintaining healthy hair, nails and skin, protect from cellu lar damage. Medical benefits include reduced! risk of cancer, oddly lung, prostate, and colorectal (source: http://www.faqs.org/nutrition/A-Ap/Antioxidants.html). 2.Sports drinks market category growth lay are robust, as shown below (growth per year, averaged over last 5 years): CategoryGrowth Sports drinks15% Carbonated drinks2%...If you want to get a full essay, pitch it on our website: OrderEssay.net

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